Sowing Good Sense
is the InVivo Group’s sustainable value chain approach
To meet environmental and social challenges, Sowing Good Sense contributes to the development of sustainable agri-food supply chains that create value from the farmer to the consumer, by providing practical support for the introduction of resilient, environmentally-friendly growing practices.
Our 5 pillars
Origin
To ensure product origin and traceability
Environment
To ensure productions processes that reduce carbon footprints, preserve biodiversity and soil health, and preserve water resources
Naturalness
To ensure healthy ingredients and raw materials for products that respect the environment
Value sharing
To support and promote changes in farming practices and the commitments made by all the chain's players
Quality
To contribute to high-quality products that are good, healthy and full of sense
Key facts
450 000
tons of wheat
15 000
farmers in the world
1 000 000
tons of barley
value chains